ChatGPT, Claude und Co. haben die Regeln grundlegend verändert. Ein:e Nutzer:in stellt eine Frage und bekommt nicht mehr ein Google-Ranking mit Links, sondern eine synthetisierte Antwort. Der Mensch sieht möglicherweise gar nicht, ob und welche Quellen zugrunde liegen. Ein Blog-Beitrag von Narula Saugaat Generative Engine Optimization (GEO) – also die Optimierung von Webinhalten für verbesserte… Continue Reading Speaker-Teaser: GEO-Kommunikationsstrategie
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